brand 
challenge

In order to stay sharp, and because it's simply fun to do, every week I brand and design a make believe product. 

The product is prompted through your suggestions or are imaginary concepts that I'd love to see manifested. 

If you want to suggest a brand challenge, I need from you:

1. A general brief on the product

2. 3-5 words to describe the brand (luxury, refined, quirky, masculine)

3. a color palette or direction (warm, cool, reds, purples)

4. The hardest part, a name

deodorant brand: drïe

company name: drïe

brief: drïe is a holistic deodorant brand that tackles perspiration without controversial antiperspirant ingredients. inspired by dry deserts and botanical scents, drïe is a luxurious powdered deodorant for lovers of all things aromatic and luxurious.

adj: luxury, refined, natural

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