In order to stay sharp, and because it's simply fun to do, every week I brand and design a make believe product.
The product is prompted through your suggestions or are imaginary concepts that I'd love to see manifested.
If you want to suggest a brand challenge, I need from you:
1. A general brief on the product
2. 3-5 words to describe the brand (luxury, refined, quirky, masculine)
3. a color palette or direction (warm, cool, reds, purples)
4. The hardest part, a name
deodorant brand: drïe
company name: drïe
brief: drïe is a holistic deodorant brand that tackles perspiration without controversial antiperspirant ingredients. inspired by dry deserts and botanical scents, drïe is a luxurious powdered deodorant for lovers of all things aromatic and luxurious.
adj: luxury, refined, natural
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